Instagram recently announced that it will start showing posts in order of importance instead of chronological order. This is a huge shift for the company as it adopts an algorithm similar to big brother, Facebook. According to Optical Cortex data, Instagram users follow an average [...]
Picture this. You just took the photo of a lifetime of new inventory that just arrived at your store. This picture is perfectly staged, you’ve found the best natural lighting, and you’re ready to share it on all of your social media platforms. Before thinking, [...]
Analytics: The dreaded word that brings up thoughts of numbers, equations, and all that you hated about high school math. While this is still true for a bulk of the cases (kidding!), understanding the impact your business has on social media is a major necessity in [...]
Pinterest is a social network like no other. It allows you to be collaborative, curate interesting information, fuel a baking or shopping addiction, and promote your business all in one. If you’re unfamiliar with the terminology, our Pinterest Glossary should clear things up for you. Now [...]
Some resolutions are harder to keep than others. While we can’t help you lose those last 10 pounds or make you a morning person, we can take your marketing to the next level for the new year. Here are five resolutions you need to make [...]
Facebook is slowly rolling out changes to the business page layout. Don’t panic! While not major, these layout changes can impact your customer conversions and make you more successful on social media. Get more engagement from the call-to-action button Since last year, business pages [...]
Last week, Facebook introduced the verified checkmark (✓) for local business pages. It's easy to get your business verified, and ensures that your official page will appear higher in Facebook search results. To verify your page: Click Settings at [...]
If your store has been around for a few years, you probably have some loyal customers you know by name. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising. But there is a [...]
Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses. Just as your personal social media profiles are outlets [...]
Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and needs. [...]