What Can Retailers Do to Target Local Customers?

    Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]

      4 Tips to Write the Best Marketing Blog Posts That Will Grow Your Influence

      Marketing blog posts present an ideal opportunity to share ideas and for the audience to gain an insight into the trends and opportunities that lie within the market. With the best marketing blog posts, you can engage and build valuable relationships with your targeted [...]

        5 Reasons You Need a Better SEO Strategy for Small Business

        SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]

          72 Stats To Understand SEO in 2018

          SEO is extremely important for local businesses, as statistics show that 46% of all Google searches are local. Local searches result in higher traffic conversion; i.e., 18% of local smartphone searches led to purchase within a day compared to 7% non-local searches. Link signals [...]

            Two Mission-Critical Reasons You Need A Mobile-Friendly Website NOW

            Is a mobile-friendly website necessary? Do you really need a website that will look good and perform well on smartphones and tablets? My guess is you probably already know the answer (by the way, it’s yes), and yet not all small businesses have websites [...]

              Quick Tactics to Optimize Your Web Pages

              This post was originally published in Independent Retailer. Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages. We are not math experts (just marketing ones), but we can assume that is a [...]

                Local SEO: What is it and how do you improve yours?

                SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search rankings more often than not result in higher traffic to [...]

                  Drive More Traffic to Your Website in Four Steps

                  You don't get a second chance to make a first impression. You've probably heard that saying in some form or another and have been making an effort to ensure that your first impression is a good one. Yet there is one thing that is often [...]