Social media has taken the world by storm — almost everyone has some kind of social media presence, either temporary or permanent. Most people in the developed world are connected to social media 24/7, whereas in regions of the world where Internet access is [...]
Instagram is a fundamental marketing tool for every brand, regardless of the type of business you are dealing with. It’s a perfect combination of visual and textual content that you can use to engage the audience and help your organization grow in the long-term [...]
When Nathan Chan made the decision to launch a digital magazine for startup entrepreneurs, called Foundr, he had decisions to make. A key one was exactly where and how to market this “infant.” His choice? Use Instagram exclusively – it was a growing social [...]
Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]
Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]
How important are images? The short answer is very! But, what are the details that support that answer? First, articles with images get 94% more total views on average. That success continues to Facebook where engagement rates for photos are 37% higher over text only. Does that [...]
Instagram recently announced that it will start showing posts in order of importance instead of chronological order. This is a huge shift for the company as it adopts an algorithm similar to big brother, Facebook. According to Optical Cortex data, Instagram users follow an average [...]
Instagrammers rejoice! We can now easily switch between accounts. Gone are the days of logging out of one account, logging into another (and if you’re like me resetting your password because you’ve forgotten it), then logging out, and logging in to the original account. One [...]
Instagram has become one of the most popular social media platforms among people of all ages, and savvy businesses are finding creative ways to tap into its potential as a new marketing channel. Keep reading for the best Instagram tips for retailers. If you’re [...]
More than 16 billion photos have been uploaded to Instagram since its inception, quickly earning recognition as the number one photo sharing social network. Retailers around the world use Instagram to share photos of their staff, store, products and events in order to gain a [...]