A guest blog post from our friends at Unity Marketing On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York [...]
A guest blog post from our friends at Civic Science Those of us in marketing and media love to over-hype new things. Remember when “location-based” services like Foursquare were all the rage for about five minutes? Today, it’s Pokémon Go. Tomorrow it will be [...]
A guest blog post from our friends at Fit Small Business As a small retail business, one of the hardest tasks is to price your products. Which pricing strategy should you employ? Should you price high or low? What informs your competitors’ prices and should [...]
A guest blog post from our friends at ShopKeep If your retail business is already using POS software, you understand firsthand the benefits of adopting a robust, quality system. But are you aware of the benefits of POS integrations and why they are important? [...]
A guest blog post from our friends at PureChat The perfect customer has hit your site. They’ve cruised effortlessly from the home page to a product listing, and they’re one step away from sealing the deal at checkout. Then *poof* they’re gone... Struggling to [...]
A guest blog by Kate Barrett from Shine a Light Media Do you want to increase your sales? If the answer to that question is a big fat “YES” (which I’m hoping it is!), email marketing is the perfect channel to help you do exactly [...]
A guest blog from our friends at Heartland Fraudulent sites are leaving many customers weary of shopping online. Follow this guide for five simple ways to help your checkout page convert more shoppers into buyers. 1. Trust Badges Trust badges are icons or [...]
Rapid technological advances have altered the retail landscape in ways unimagined even a few years ago. Today’s customers are more demanding, informed and unforgiving of failure. As a result, retailers across the world are trying to come up with new, innovative ideas to attract and [...]
A guest blog from Cathy Donovan Wagner of Retail Mavens 1. There’s no crying in retail. Every once in awhile, you may find that you made a mistake in your buying. Maybe you reordered one too many times. Perhaps you ordered something in [...]
One of the biggest challenges in retailing today is finding, hiring and training qualified people. Today’s employee turnover is higher than ever. Independent retailers who strive to be the best and sell the most recruit and retain the best. But here is a catch: the [...]