Keep Inventory Turning: In with the New, Out with the Old

There is very little that is more important than managing your most valuable asset — your inventory. You can achieve unprecedented metrics for your company by paying special attention to the three critical areas of inventory management: Replenishment, New Purchasing and Aged Inventory. Replenish [...]

Introducing The SnapRetail Podcast!

To help you with your marketing while you are on the go, SnapRetail has launched a new podcast!These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.Each [...]

Announcing The Second Annual America’s Main Streets Contest

America's Main Streets are the lifeblood of our communities. They bring local residents together in shops, restaurants and community centers. They’re home to our favorite hometown traditions, like festive parades and holiday events. Main Streets put dollars into the economy and vibrancy into the community. [...]

Increase Your Marketing Engagement with Instagram Images

How important are images? The short answer is very! But, what are the details that support that answer? First, articles with images get 94% more total views on average. That success continues to Facebook where engagement rates for photos are 37% higher over text only. Does that [...]

The Principles of Displaying Jewelry

One of the top goals in display design is to expose as much of your inventory as possible to customer view, while at the same time giving every jewelry piece the distinction it deserves.  Each merchandise group receives only a certain amount of display space, [...]

Get Ready for Valentine’s Day Bridal Traffic

February is the second strongest engagement month of the year, eclipsed only by December. While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts men are contemplating are lower-priced [...]

Setting Up Your Retail Business: 5 Must Haves

You have the winning Idea. You have taken the time to create an overall plan that outlines what you want your retail store to feel like and what type of merchandise you want to offer. And you are pretty sure that you have the financial [...]

New Feature: Smart Calendar, Scheduling Your Social and Email Posts is Easier Than Ever!

If you ask any of our small businesses about their most loved SnapRetail feature, the survey is always pretty clean: the planning calendar. Why? You can easily get a comprehensive view of your marketing plan: emails, social posts, website updates, and events. But, even the [...]

Designing an Effective Website CTA for Small Business Owners

Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A call to [...]

How to Make Coupons More Effective

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability.   It’s likely that [...]