Summer is just around the corner, and a successful quarter is within reach of your business! We’ve got ten tips and tricks for you to advance your marketing strategies this season. Holiday promos → Give your customers all the more reason to celebrate summer occasions [...]
Taking a vacation can be tough when you have a business to run. You might feel like getting out of town will cause more headaches than it’s worth sometimes. However, with some clever tips and tools, you can leave your work running smoothly and [...]
A guest post from our friends at Fit Small Business When it comes to digital marketing, every word you write, photo you share, or video you produce—all your content—is a reflection of your brand. Anything you post to your channels or outlets is [...]
As consumers become more connected, the popularity of online shopping continues to increase. According to the U.S. Department of Commerce, sales from retail e-commerce in the United States exceeded $450 billion in 2017, an increase of more than 16 percent from 2016. However, shoppers [...]
Learn about mobile's role in email marketing, design tips, and the basics of autoresponders in "Email Marketing for Small Business [Part 1]." Now you may ask, if email is everywhere and anyone can send it, why do I need an email marketing tool? [...]
“You have to do what others won’t, to achieve what others don’t” (Anonymous). This is a great quote…and one that we all really should think about. A company's ability to deliver an experience that sets it apart in the eyes of its customers ensures [...]
As a small business, you need every edge you can get to help your business perform well. You already have your product or service down, and you know that you have to deliver top class service if you want your business to do well. [...]
In Part 1 of this series, we talked about The GAP Analysis, calculating your Optimum Inventory Level (OIL), Memo Stock and your Action Plan. To start part 2 of this series, we will next explain GMROI and how to calculate your OIL for each [...]
In-case signage can be a very helpful tool to communicate with your customers while they are browsing, enhance your product and most importantly, tell a story. Always assess your signage to make sure that it is consistent with your store brand and image. [...]
One key to creating an excellent retail experience for your customers is to know your customers well enough that you can anticipate their needs and the type of merchandise or services they will gladly purchase. Nothing is worse than bringing in merchandise that you [...]