SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]
Retaining your customers of the utmost importance in today’s marketing industry. No matter how enticing it is to attract new customers, your business relies on your customer core. Analyze this: 65% of the business for a company comes from its existing customers. There’s a [...]
Customer loyalty is essential for the ongoing success of any small business. Research shows that actually acquiring new customers is as much as 10 times pricier than selling to an existing buyer. On top of this, loyal customers tend to spend almost 70 percent [...]
Email newsletters are one of the most important methods of communication with customers used by online businesses today. By using emails, you can establish a direct channel of communication and supply the subscribers with useful content, information about sales, events, and other perks, and, [...]
Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]
How engaged do you think your employees are? This might not seem like the most pressing concern when running a small business. You may think you have too much to focus on to worry about whether your people enjoy their work or not. However, [...]
SEO is extremely important for local businesses, as statistics show that 46% of all Google searches are local. Local searches result in higher traffic conversion; i.e., 18% of local smartphone searches led to purchase within a day compared to 7% non-local searches. Link signals [...]
So you’ve developed or created a product or service and you have managed to create growing customer base. Like most other businesses, you are finding that the costs of continuing to only attract new clients is growing beyond your financial capabilities and operational goals.Seeing as [...]
In this brief Q&A, we talk to Jennifer from Wockenfuss Candies, one of the oldest family owned and operated candy companies in Baltimore, Maryland about her year-long experience as a Managed Marketing Services subscriber. Q: Can you describe your digital marketing efforts prior to signing [...]