The Difference Between Facebook Advertising and Promoted Posts

After many years of skepticism, Facebook has proven to be a successful marketing vehicle for thousands of store owners. Whether it's through relationship building, exclusive promotions, product announcements or direct sales, Facebook is full of features to help you reach your loyal customers while [...]

In-Store Event Ideas for Indie Retailers

Download Our Event Marketing Guide It's no secret that brick and mortar stores are in some serious competition with e-commerce sites. Shoppers can now fulfill all of their needs with the click of a mouse. But where e-commerce companies compete on convenience, brick [...]

How to Manage a Month of Event and Marketing Planning

Your personal calendar, whether digital or paper, is used for more than a reminder of the time and location of your dinner date next Friday. It's where you note when your bills are due, where the birthdays of your friends and loved ones are stored [...]

Pinterest Marketing: How to Measure Your Success

This post was originally published by Retail Minded's Founder and Editorial Director, Nicole Leinbach Reyhle Your Pinterest business page is verified, and your page is stacked with specific, yet creative, boards. Your boards are packed with rich keyword-oriented pins, and your pins link back to an effective [...]

Team Building: SnapRetail-Style

As the saying goes, "work hard, play hard." And here at SnapRetail, you can call that our company motto. It's essential to the culture of a business to establish a fun, but productive working environment where employees feel their hard work is rewarded. Not only [...]

Getting Social: A Beginners Guide to Facebook, Twitter and Pinterest

This post was originally published by Independent Retailer and featured as the cover story in their June 2013 print edition. It's natural for society to push back when change occurs. We all become accustomed to our daily routines and business operations. When a natural routine is [...]

Blogging 101 for Your Small Business

To blog or not to blog? That is the question. And the answer is yes. So you've decided to start a blog and you sit down to write, but more questions arise. The biggest and most challenging is "what do I say?" To answer this [...]