If you’ve bootstrapped your online retail business and are now established, congratulations. That’s no easy feat. But the next adventure, should you choose to accept it, is to grow your business. Given that all your time and money is going into serving existing customers, [...]
We’re at a point where nearly 6 in 10 website visits are from mobile. This makes sense; people have their phones on them all the time and are often browsing the web at work, college, or when out and about. Phones are basically computers [...]
Brands with top class Omni-Channel customer engagement retain 89% of their customers on average, compared to just 33% for companies with weak Omni-Channel customer engagement. That 3x difference could make or break a business. However, the case for going Omni-Channel is not that clear [...]
Social media has taken the world by storm — almost everyone has some kind of social media presence, either temporary or permanent. Most people in the developed world are connected to social media 24/7, whereas in regions of the world where Internet access is [...]
In this digital age, we all need to have boundaries when it comes to our data. But if you own or manage a business, those boundaries are even more important. Putting the right policies and practices in place can help protect your business and [...]
When you first started your retail business, you made a budget, right? You factored in all the costs associated with both starting and then managing your company. Things like retail space rent. Products. Salaries. And yet, you’re still struggling to make ends meet and [...]
Instagram is one of the most booming platforms used for brand promotion and e-commerce today. When this platform first appeared in 2010, not many specialists were considering it suitable for marketing promotion strategies. Moreover, no one could predict such a growth of app users [...]
Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]
Marketing blog posts present an ideal opportunity to share ideas and for the audience to gain an insight into the trends and opportunities that lie within the market. With the best marketing blog posts, you can engage and build valuable relationships with your targeted [...]
Retail employee turnover is on the rise – jumping from 76 percent in 2017 to 81 percent last year. Retaining quality employees is an issue that every company faces, and it’s one that directly affects the bottom line. A recent study from WorkJam found [...]