Avoiding the Spam Folder

One challenge marketers have is ensuring their email's are avoiding the Spam folder and making it to the inbox. We’re here to help you reach more inboxes! First, let's start by explaining how the spam filter works. There is not one single factor that is [...]

Promoting Your Event: Get Social

Have you ever found yourself in the midst of a marketing campaign promoting an upcoming event when you realize your results are nowhere near your target goal? You have built a marketing campaign and shared it with your social media community. You think you've done [...]

Pt 1: Building Customer Loyalty Through Customer Appreciation

Building customer loyalty through online customer appreciation is essential in nurturing long-time relationships. Connecting with your following both online and off will keep your brand top-of-mind when customers are looking for something specific. Why would someone check off their grocery list at a chain store [...]

Pt 2: Building Customer Loyalty Through Online Customer Appreciation

So you're back for more online customer appreciation tips to get your social following buzzin' about your biz. If you've implemented the tips from Part 1 of this series then you've learned how valuable positive word-of-mouth marketing can be for your store. Now it's time [...]

Text vs. Images: Reach a Higher Percentage of Your Fans?

Visuals are stimulating. Rich photography and colorful graphics have the ability to catch your attention during the busiest time of day but may not be able to hold it. Text can be boring. Bulleted sentences and long paragraphs will get your message across while [...]

5 Things Retailers Need To Succeed On Pinterest

If your retail location is not on Pinterest by now, you are missing out on a chunk of highly connected consumers. Consumers are collecting, interacting and gaining inspiration from local stores through Pinterest. If you haven't had the time to build a presence, then we [...]