This post was originally published on One Step Retail's blog Who is your competition? This is a question I ask my retail customers and typically they respond with a few different company names, but rarely do they respond with Amazon. Amazon’s ability to provide great [...]
As an independent retailer, you should know how important it is to be active on Facebook. And while posting to Facebook daily is imperative to your success on the network, it may also be worth your while to explore Facebook’s advertising options. Before you turn [...]
It’s easy to feel frustrated when you have to start paying for something you used to get for free. Long gone are the days when you could reach your entire Facebook following without having to drop a penny. Still, you can maximize your business's reach [...]
This post was originally published in Independent Retailer. Pinterest is easy, free and recently making a huge difference in the way you market your store. Social media is necessary for independent retailers, but Pinterest is unique in the benefits that it brings to the table. [...]
At SnapRetail, it is our mission to help independent retailers reach their customers, build their brand and grow sales through smart online marketing. In an effort to support our customers, we welcome an exciting addition to our content library: Brand Identity- available to all subscribers. [...]
Instagram has become one of the most popular social media platforms among people of all ages, and savvy businesses are finding creative ways to tap into its potential as a new marketing channel. Keep reading for the best Instagram tips for retailers. If you’re [...]
You're busy playing Santa: listening to gift requests, helping nice and naughty customers, and wrapping gifts to be delivered on Christmas Eve. So who has the time to promote your store through online marketing without the help of magic elves? You do with the help [...]
Twitter has become one of the most popular social media platforms, where people share their thoughts in 140 characters or less. This kind of communication is happening between 500 million Twitter users more than 340 million times per day. That statistic alone is enough to [...]
If your store has been around for a few years, you probably have some loyal customers you know by name. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising. But there is a [...]
I've been in the retail industry for more than 20 years and I can tell you that today's modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, shoppers expect retailers to be just as up to date, [...]