Mobile’s role in internet and e-commerce is evolving and expanding. According to Shopify, more e-commerce traffic today comes from mobile devices than PCs. Those who shop via mobile also spend 66% more than shoppers who only buy in store. What does this mean for your [...]
A guest blog from our friends at Heartland Fraudulent sites are leaving many customers weary of shopping online. Follow this guide for five simple ways to help your checkout page convert more shoppers into buyers. 1. Trust Badges Trust badges are icons or [...]
E-commerce is considered a “bad word” for many small business owners. Online retail giants have pushed down prices and offered free shipping as an alternative to the traditional main street shopping experience. Other retailers see the need, but fear the implementation of e-commerce. The investment [...]
Picture this. You just took the photo of a lifetime of new inventory that just arrived at your store. This picture is perfectly staged, you’ve found the best natural lighting, and you’re ready to share it on all of your social media platforms. Before thinking, [...]
Analytics: The dreaded word that brings up thoughts of numbers, equations, and all that you hated about high school math. While this is still true for a bulk of the cases (kidding!), understanding the impact your business has on social media is a major necessity in [...]
Verifying your website on Pinterest is an easy way to gain access to additional features, including more in-depth analytics. Follow the steps below to verify your site: 1. Log in to your Pinterest account and navigate to account settings. Click the “Confirm Website” button [...]
Instagrammers rejoice! We can now easily switch between accounts. Gone are the days of logging out of one account, logging into another (and if you’re like me resetting your password because you’ve forgotten it), then logging out, and logging in to the original account. One [...]
Pinterest is a social network like no other. It allows you to be collaborative, curate interesting information, fuel a baking or shopping addiction, and promote your business all in one. If you’re unfamiliar with the terminology, our Pinterest Glossary should clear things up for you. Now [...]
The year was 1980: Jellies were the rage and The Buggles said it best with, “Oh-a-oh...Video killed the radio star!” Video was a big deal and brought a change to music. Now over thirty-years later, it is still a big deal and a must-have for [...]
New to Pinterest? Looking to grow your following? Bridge the gap between your customers online and in-store experience. Featuring your most pinned products is an easy way to capture a customer’s' attention and boost sales for those particular items. If they’re trending on Pinterest, chances [...]