February is the second strongest engagement month of the year, eclipsed only by December. While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts men are contemplating are lower-priced [...]
You have the winning Idea. You have taken the time to create an overall plan that outlines what you want your retail store to feel like and what type of merchandise you want to offer. And you are pretty sure that you have the financial [...]
If you ask any of our small businesses about their most loved SnapRetail feature, the survey is always pretty clean: the planning calendar. Why? You can easily get a comprehensive view of your marketing plan: emails, social posts, website updates, and events. But, even the [...]
Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A call to [...]
A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability. It’s likely that [...]
A guest blog post from our friends at Patti Biro & Associates Nearly very spa, salon or medical spa has been promoting the sale of gift cards for holiday gift giving. But selling a card is only part of the story-now is the time to [...]
A guest blog post from our friends at Independent We Stand There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement [...]
A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us! This is the time each year that you will be planning your strategies for 2017 very shortly. Smart retailers will take [...]
A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on consumer behavior. [...]
A guest blog post from our friends at GraphicSprings As a small business owner you are expected to wear many different hats. You don’t have to be a wizard in all areas such as marketing, accounting, HR, but it is great to have certain [...]