If you were to magically sell every SKU in your store tomorrow, what would you replace them with? While you’re never likely going to have a totally clean slate, you can take the first step of creating a merchandising strategy, and, later a merchandise [...]
E-Commerce may be a scary word for small business owners, but it doesn’t have to be. Many believe that implementing an E-Commerce platform into their business model will take too much time, will be too difficult to set up or maintain, or won’t be [...]
Mother’s Day can be a terrific opportunity to generate sales. This is not an event to approach half-heartedly. To maximize sales, however; you will need to have a great marketing campaign and plenty of the right product. Follow these five steps to make your [...]
In-case signage can be a very helpful tool to communicate with your customers while they are browsing, enhance your product and most importantly, tell a story. Always assess your signage to make sure that it is consistent with your store brand and image. [...]
One key to creating an excellent retail experience for your customers is to know your customers well enough that you can anticipate their needs and the type of merchandise or services they will gladly purchase. Nothing is worse than bringing in merchandise that you [...]
There is very little that is more important than managing your most valuable asset — your inventory. You can achieve unprecedented metrics for your company by paying special attention to the three critical areas of inventory management: Replenishment, New Purchasing and Aged Inventory. Replenish [...]
To help you with your marketing while you are on the go, SnapRetail has launched a new podcast!These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.Each [...]
America's Main Streets are the lifeblood of our communities. They bring local residents together in shops, restaurants and community centers. They’re home to our favorite hometown traditions, like festive parades and holiday events. Main Streets put dollars into the economy and vibrancy into the community. [...]
How important are images? The short answer is very! But, what are the details that support that answer? First, articles with images get 94% more total views on average. That success continues to Facebook where engagement rates for photos are 37% higher over text only. Does that [...]
One of the top goals in display design is to expose as much of your inventory as possible to customer view, while at the same time giving every jewelry piece the distinction it deserves. Each merchandise group receives only a certain amount of display space, [...]