You’ve searched the show floor. You’ve purchased the perfect product. You’ve put together a merchandising plan. You’re excited about it! Now what? Investing in new product is exciting! But only if it sells. With proper planning, you can ensure it sells. When you purchase [...]
Here at SnapRetail we work with thousands of small business owners tackling their digital marketing. Over the years, we have picked up a few tools that make life a little easier and we want to share them with you! From finding photos, to editing [...]
One of the key reasons consumers purchase designer product is because they feel that they share an aesthetic with the designer. In other words, they fall in love with a line or product. I know for instance that the likelihood is very high that [...]
When it comes to copywriting, you may think you already know what makes good writing stand out. It's the pieces that convince others to buy, that stand out and sell the product in a new and meaningful way. This is all true, but if [...]
If you have a surplus of aged inventory (and most retailers do), recognize that you did not acquire this problem in one day. And it won’t get solved in one day. But, to free up dollars for new purchasing and replenishment, you need get [...]
The road to selling a product online is long and full of obstacles. You could lose customers with a slow website, customers may abandon their shopping cart midway through a purchase, or your competitors may offer better deals. We’ll help you remove impediments and [...]
The community you're situated in, is the lifeblood of many businesses. They sell and provide services to the people within that area, and so they rely on their patronage to keep business alive and well. But, many businesses are unknowingly making at least one [...]
Before you start purchasing, dive into reports to build a foundation for your buy plan. Look at what percentage of your total inventory is over 12 months of age. That is your report card on buying in the past. Depending on what it shows, [...]
Ebbs and flows are a natural part of running a retail business, and it’s not uncommon for your cash flow —or encounter a downturn–at certain times of the year. Managing these dips and upswings can be a challenge: making sure there is enough cash [...]
Creating an open-to-buy isn’t difficult, but it is time consuming. It is also essential. A monthly open-to-buy acts as the foundation for disciplined purchasing. STEP 1 One of the most important parts of an open-to-buy is the projected sales for the month by department. [...]