A business plan is a vital tool for any business or startup, especially when it comes to matters of funding. Investors want a business plan that will wow them, something to show them that a startup is surely headed somewhere, or a business is really [...]
Summer is just around the corner, and a successful quarter is within reach of your business! We’ve got ten tips and tricks for you to advance your marketing strategies this season. Holiday promos → Give your customers all the more reason to celebrate summer occasions [...]
Give your summer sales a boost with a Christmas in July event! Having an in-store event doesn’t always have to be about steep discounts. Hosting a themed event will give your customers a reason to visit your store and shop. Here are 7 Christmas in [...]
Despite the growth of social media, email remains one of the most reliable method of keeping in touch with your users and customers. There is no doubt that almost everyone who purchases your products and services will have an email address, which they will [...]
The Internet has become a very significant force for the last decade. Now the majority of people cannot imagine their lives without Internet access. It is used for finding new information, communicating with friends, carrying out payment transactions, purchasing various items, or booking holidays. [...]
In today’s extremely competitive retail market, visual merchandising plays an essential role in attracting customers and increasing the store’s conversion rate. It’s often difficult to drag people away from their comfy couches and electronic devices to shop in a physical store. However, once they’ve [...]
Nowadays, we cannot underestimate the power of online shopping websites. With more people shopping from e-commerce stores to save energy and time, the interest of those who prefer to shop at physical stores has declined to some degree. At the same time, we can’t [...]
In all industries and especially in retail jewelry, efficient Working Capital is essential. Working Capital is defined as the difference between Current Assets and Current Liabilities. One measurement of a Company’s health is the Current Ratio, or Ratio of Current Assets to Current Liabilities. [...]
Most retailers depend on a cost-plus mentality when it comes to setting their retail price on goods. Certainly, it can be a good starting point as without knowing your cost you won’t know what you need to achieve to make a profit...but is your [...]
Strengthen your brand identity and bring customers through the door with email marketing! This comprehensive guide will walk you through the ins and outs of creating a successful email campaign. In part 1 we'll walk through the stats behind email marketing, mobile's role, and [...]