Hiring the right person to help grow your business is a big job, and one that takes quite a bit of thought and preparation, especially if you are a small business owner. Many employers feel pressure to get someone into a position quickly in [...]
How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]
Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]
How engaged do you think your employees are? This might not seem like the most pressing concern when running a small business. You may think you have too much to focus on to worry about whether your people enjoy their work or not. However, [...]
According to Forbes, eight out of 10 new businesses fail in the first year, so it’s to be expected that if you’ve launched a new venture that it may take time to get it off the ground. That’s OK, but if you and your [...]
NEW PURCHASING Before you start purchasing, dive into reports to build a foundation for your buy plan. Look at what percentage of your total inventory is over 12 months of age. That is your report card on buying in the past. Depending on what [...]
SEO is extremely important for local businesses, as statistics show that 46% of all Google searches are local. Local searches result in higher traffic conversion; i.e., 18% of local smartphone searches led to purchase within a day compared to 7% non-local searches. Link signals [...]
When you own your own business, every single day you put your body, heart and soul into it. Over time, all that effort can make a person feel run down and listless. As important as your business is, self-care is just as important. If [...]
Your displays communicate a subliminal message to your clients. If you are still using white leatherette, which came out in the 80’s, your store will look dated. Instead your store can have a vibrant, updated look and feel by simply changing out your displays. [...]