Making your presence on the platform where you can get the recognition you deserve is the initial step to attain your goal. It is rare to find people without an Instagram account, so the social network has 500 million active users, who are consuming Instagram [...]
The desire not to risk a large sum of money when starting a business is perfectly justified. Even if you conducted a thorough analysis of the target audience, made sure that your offer will have a response, thought out a business strategy, investing a huge [...]
Small Business Saturday has been an important part of improving small business and is founded by American Express. Established in 2010, the event takes place on the Saturday that follows Thanksgiving. The day is a call to action to actively support small businesses in [...]
Often, when you start a small business, your focus is to get your first batch of customers to your store. Thus, you tend to shift your marketing efforts to traditional advertising, such as coupons, print ads, and even big signs on the road. You think [...]
With platforms, like Facebook, Instagram, and YouTube, which allow a variety of content types, Twitter may seem like a lost cause in terms of marketing. Videos on Twitter look not as engaging as on YouTube or Instagram, and Twitter doesn’t allow posts longer than 280 [...]
If you are a serious entrepreneur who gives 100% to the business, social media marketing may not seem like too big a deal for your organization. But what if we tell you that social networks can grant you exposure to billions of users worldwide? Instagram [...]
Introduction By the end of 2018, Facebook’s ads revenue reached $16.6 billion, despite the 2 percent decline of the average ad price, according to statistics. The reason why the world's most popular social network can grow its revenue besides the lower income per ad can [...]
Social media has taken the world by storm — almost everyone has some kind of social media presence, either temporary or permanent. Most people in the developed world are connected to social media 24/7, whereas in regions of the world where Internet access is [...]
Instagram is one of the most booming platforms used for brand promotion and e-commerce today. When this platform first appeared in 2010, not many specialists were considering it suitable for marketing promotion strategies. Moreover, no one could predict such a growth of app users [...]
Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]