When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]
If you have a surplus of aged inventory (and most retailers do), recognize that you did not acquire this problem in one day. And it won’t get solved in one day. But, to free up dollars for new purchasing and replenishment, you need get [...]
The holidays are the optimal time to generate interest in our businesses. They can bring new revenue, and provide cheer to all who visit. Yet, we need to make sure we are taking the right steps to make this festive season a successful one. [...]
Customer loyalty is essential for the ongoing success of any small business. Research shows that actually acquiring new customers is as much as 10 times pricier than selling to an existing buyer. On top of this, loyal customers tend to spend almost 70 percent [...]
Good budgets don’t need to be complicated, but they do need to be thorough to make sure they cover your short, medium and long term financial requirements. The main driver of an attainable sales budget increase is a clear understanding of the required/desired profit [...]
Hiring the right person to help grow your business is a big job, and one that takes quite a bit of thought and preparation, especially if you are a small business owner. Many employers feel pressure to get someone into a position quickly in [...]
How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]
Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]
How engaged do you think your employees are? This might not seem like the most pressing concern when running a small business. You may think you have too much to focus on to worry about whether your people enjoy their work or not. However, [...]
According to Forbes, eight out of 10 new businesses fail in the first year, so it’s to be expected that if you’ve launched a new venture that it may take time to get it off the ground. That’s OK, but if you and your [...]