E-commerce is considered a “bad word” for many small business owners. Online retail giants have pushed down prices and offered free shipping as an alternative to the traditional main street shopping experience. Other retailers see the need, but fear the implementation of e-commerce. The investment [...]
New to Pinterest? Looking to grow your following? Bridge the gap between your customers online and in-store experience. Featuring your most pinned products is an easy way to capture a customer’s' attention and boost sales for those particular items. If they’re trending on Pinterest, chances [...]
Rapid technological advances have altered the retail landscape in ways unimagined even a few years ago. Today’s customers are more demanding, informed and unforgiving of failure. As a result, retailers across the world are trying to come up with new, innovative ideas to attract and [...]
A guest blog from Cathy Donovan Wagner of Retail Mavens 1. There’s no crying in retail. Every once in awhile, you may find that you made a mistake in your buying. Maybe you reordered one too many times. Perhaps you ordered something in [...]
Coupons, discounts, and deals, oh my! While providing coupons during the holiday season might seem cliché, there comes a time when coupons are expected by your customers. According to The Social Habit, 70% of email readers open emails from a brand or company in search [...]
The founders of #GivingTuesday say it best, “We have a day for giving thanks. We have two days for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back.” It’s simple! On Tuesday, December 1, donate to your favorite cause or [...]
Why bother hosting events in-store? They can take up already valuable time above the normal day-to-day operations, and put extra workload on you and your staff. You may worry that if you hold a store event that's under-planned, under-attended and underwhelming, it could actually [...]
One of the biggest challenges in retailing today is finding, hiring and training qualified people. Today’s employee turnover is higher than ever. Independent retailers who strive to be the best and sell the most recruit and retain the best. But here is a catch: the [...]
It’s difficult to stop busy people in their tracks. You’re lucky if they even notice your store in their daily travels. To attract positive attention to your store you need to have eye-catching displays. The six most important design elements to get people to stop [...]
This post was originally published on One Step Retail's blog Who is your competition? This is a question I ask my retail customers and typically they respond with a few different company names, but rarely do they respond with Amazon. Amazon’s ability to provide great [...]