Introducing The SnapRetail Podcast!

To help you with your marketing while you are on the go, SnapRetail has launched a new podcast!These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.Each [...]

The Principles of Displaying Jewelry

One of the top goals in display design is to expose as much of your inventory as possible to customer view, while at the same time giving every jewelry piece the distinction it deserves.  Each merchandise group receives only a certain amount of display space, [...]

Get Ready for Valentine’s Day Bridal Traffic

February is the second strongest engagement month of the year, eclipsed only by December. While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts men are contemplating are lower-priced [...]

Setting Up Your Retail Business: 5 Must Haves

You have the winning Idea. You have taken the time to create an overall plan that outlines what you want your retail store to feel like and what type of merchandise you want to offer. And you are pretty sure that you have the financial [...]

Designing an Effective Website CTA for Small Business Owners

Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A call to [...]

How to Make Coupons More Effective

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability.   It’s likely that [...]

Store Performance Review Checklists

A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us!  This is the time each year that you will be planning your strategies for 2017 very shortly.  Smart retailers will take [...]

Running an Omnichannel Jewelry Store

A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on consumer behavior. [...]

How to Prepare Your Business for a Holiday Disaster

A guest blog post from our friends at Fit Small Business. While you might be decking the halls this time of year, you also should prepare your business for potential pitfalls. This time of year, more than others, provide some possible problems that could [...]

3 Last Minute Tips for Thanksgiving Weekend

Black Friday. Small Business Saturday. Cyber Monday. Fill up on the turkey, stuffing and pumpkin pie while you have the chance because the next few days will be a bit of a retail blur. Inventory will fly off the shelves, but we’ve got three last [...]