For many small businesses, having a fleet of reliable vehicles is an absolute must. However, purchasing the vehicles is not often the best financial decision. The up-front investment, ongoing maintenance costs, and evolving business needs can turn a fleet into a financial burden. Leasing often [...]
It's vital for retailers to focus on social media. Each platform holds significant influence to reach consumers, advertise and stay up-to-date on the latest trends and news. Social media trends drive engagement and success when retailers use them correctly and in a relevant manner. Here's [...]
Today’s ecommerce stores and retail shops are adopting buy online pickup in store (BOPIS) at rapid rates just to meet customer expectation and demand. With big box retailers making it possible, and often supporting same-day pickup, your competition is fierce. To ensure your business can [...]
Advancements are being made in this era at a rapidly fast rate, in fact, such a pace that wasn't even deemed possible in ancient times. For instance, distributing leaflets or leaving flyers on the windshields for publicizing your retail business is a thing of the [...]
The coronavirus outbreak in December 2019 came at a time when the global economy was trying to get its act together after being slowed down for a while by trade tensions especially between China and the US. The much-needed transition towards sustainable manufacturing and clean [...]
Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than [...]
Picture this: you’re redecorating your house and have been browsing through home products for months. You make your plans around some signature pieces and decide to buy them online so that you can avail of a discount. But wait, what if the items aren’t what [...]
Opening up a retail shop can be a confusing process. The retail space is getting more and more difficult by the day; the obvious online competition makes retail stores the less popular choice in terms of convenience and accessibility. The good news is that there [...]
The continuous growth of e-commerce businesses like eBay, Etsy, and Amazon is a clear indication that the consumers’ preference for online shopping is here to stay. Consumers love to explore their options and buy what they need without physically visiting a store. But the emergence [...]
54% of customers think companies need to fundamentally transform how they engage with customers. Despite this, it seems an uphill battle for customer experience champions to start new initiatives for such a transformation. Think about it, how can you see the value of customer experience? [...]