Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store. It is clear that Twitter is essential for small businesses. A recent survey reports that 72 percent [...]
Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and needs. [...]
Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That's why we've added new features to make it easy for you to collect customer information, create lists and send beautiful emails to your customers. By adding a personal touch to [...]
Sending marketing emails to your customers from Outlook, or any other personal email service provider, may seem innocent enough. No harm, no foul, right? Actually, it's quite the opposite. Not only does it violate major laws, it can have some negative effects on your business, [...]
If you're looking to boost your business, create some social media buzz and have fun with your customers, contests are the way to go. They are a great way to get your following more involved with your page and to spread the word of your [...]
Craving a pick-me-up to turn up your day, you find yourself in front of a vending machine. Browsing the vast selection of goodies, you make a selection and add money to complete your purchase. Within seconds, your sweet treat is delivered instantly to your fingertips. [...]
Great customer service is essential when it comes to building an excellent reputation for your business. According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase because of poor customer service. It's long been known that [...]
Your customers, current and potential, are searching for your business online whether you realize it or not. When they ask a friend for your store's phone number or address, their response is almost guaranteed to be, "I don't know, Google it." So what happens when [...]
Another day brings with it another change from Facebook. This time, it's affecting the overall look and feel of your Facebook Page on desktops. So what are the most important changes you need to know in order to make this a smooth transition? Read on! [...]
More than 16 billion photos have been uploaded to Instagram since its inception, quickly earning recognition as the number one photo sharing social network. Retailers around the world use Instagram to share photos of their staff, store, products and events in order to gain a [...]