A guest blog post from our friends at Civic Science Those of us in marketing and media love to over-hype new things. Remember when “location-based” services like Foursquare were all the rage for about five minutes? Today, it’s Pokémon Go. Tomorrow it will be [...]
Have you noticed a large number of people walking around with their heads down looking at their phones? If so, you've probably noticed a player of the viral sensation Pokémon Go. From the user's perspective, this fun game is getting us outside, active, and interacting with others [...]
A guest blog post from our friends at Fit Small Business As a small retail business, one of the hardest tasks is to price your products. Which pricing strategy should you employ? Should you price high or low? What informs your competitors’ prices and should [...]
A guest blog post from our friends at ShopKeep If your retail business is already using POS software, you understand firsthand the benefits of adopting a robust, quality system. But are you aware of the benefits of POS integrations and why they are important? [...]
We are excited to announce our latest integration with Shopify to help expand your e-commerce store to the inbox, social, and beyond! Why did we choose to partner with Shopify? Shopify has a mission to make commerce better and possible for all businesses - we [...]
Post your way to Facebook success! Creating consistent, engaging content for Facebook can be a challenge. That's why we've created the 60/30/10 Facebook Rule. Watch the video below to learn how you can look like a pro on Facebook! The 60 :: Be a Resource [...]
Instagram recently announced that it will start showing posts in order of importance instead of chronological order. This is a huge shift for the company as it adopts an algorithm similar to big brother, Facebook. According to Optical Cortex data, Instagram users follow an average [...]
Promoting your online store will be an ongoing process, but don’t miss out on the opportunity and excitement of a brand new store. You only launch your store once, so make sure you’re maximizing this freshness and newness! You have a plan. You have the [...]
Mobile’s role in internet and e-commerce is evolving and expanding. According to Shopify, more e-commerce traffic today comes from mobile devices than PCs. Those who shop via mobile also spend 66% more than shoppers who only buy in store. What does this mean for your [...]
Analytics: The dreaded word that brings up thoughts of numbers, equations, and all that you hated about high school math. While this is still true for a bulk of the cases (kidding!), understanding the impact your business has on social media is a major necessity in [...]