Get Ready for Valentine’s Day Bridal Traffic

February is the second strongest engagement month of the year, eclipsed only by December. While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts men are contemplating are lower-priced [...]

Designing an Effective Website CTA for Small Business Owners

Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A call to [...]

How to Make Coupons More Effective

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability.   It’s likely that [...]

Get Gift Card Savvy! Tips for Redemption

A guest blog post from our friends at Patti Biro & Associates Nearly very spa, salon or medical spa has been promoting the sale of gift cards for holiday gift giving. But selling a card is only part of the story-now is the time to [...]

5 Ways to Make the Most of Buy Local Groups

A guest blog post from our friends at Independent We Stand There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement [...]

Store Performance Review Checklists

A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us!  This is the time each year that you will be planning your strategies for 2017 very shortly.  Smart retailers will take [...]

Running an Omnichannel Jewelry Store

A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on consumer behavior. [...]

6 Quick Holiday Tips from the SnapRetail Marketing Pros

Us: "Hey! How's your December going?" Retailers: SnapRetail is here to help. We've complied some of our favorite tips we've overheard our support team and marketing team share this week. “The Holiday season doesn't end at Christmas! Make sure [...]

How to Make Word-of-Mouth Work for Small Businesses

A guest blog post from our friends at Unity Marketing On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York [...]