NPS: Using Net Promoter Score to Learn about Your Small Business

What is Net Promoter Score (NPS)? Net Promoter Score or NPS was developed by Fred Reichheld, a partner at Bain & Company in 2003 as a research project to create a survey question that correlated with customer behavior. Since then, NPS has been adopted by [...]

The SnapRetail 60/30/10 Social Media Rule

What is the 60/30/10 rule? The 60/30/10 rule is a social media marketing technique that helps you maximize your social media impact by leveraging engaging content, sharing information from non-competitive businesses and local or industry organizations, and promoting products and services.   We typically [...]

[Q&A] Karen from Sew Creative on SnapRetail’s Managed Marketing Services

Our Director of Customer Support, Justin Shoup, interviewed a current SnapRetail subscriber to get the scoop on her online marketing! JS: I’m here with Karen from Sew Creative in Ashland, OR. Karen recently signed up for our Managed Services package where one of our [...]

Top 6 E-Commerce Strategies to Help Your Small Business Thrive

In the competitive world of E-commerce business, entrepreneurs always try to find techniques, tips, and tricks in order to increase the branding of the business and the customer's loyalty. There is a wide variety of strategies that helps in marketing and increases the visibility [...]

Making Money from Bridal Shows

Learn How SnapRetail Can Help you Drive More Bridal Traffic Have you ever felt that attending local Bridal Trade Shows in your area was a waste of time because the bride-to-be already has her engagement ring? If you answered “yes” to the above [...]

Using Signage in your Jewelry Cases

In-case signage can be a very helpful tool to communicate with your customers while they are browsing, enhance your product and most importantly, tell a story.  Always assess your signage to make sure that it is consistent with your store brand and image. [...]

Introducing The SnapRetail Podcast!

To help you with your marketing while you are on the go, SnapRetail has launched a new podcast!These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.Each [...]

The Principles of Displaying Jewelry

One of the top goals in display design is to expose as much of your inventory as possible to customer view, while at the same time giving every jewelry piece the distinction it deserves.  Each merchandise group receives only a certain amount of display space, [...]