We are excited to announce our latest integration with Shopify to help expand your e-commerce store to the inbox, social, and beyond! Why did we choose to partner with Shopify? Shopify has a mission to make commerce better and possible for all businesses - we [...]
It is no surprise that Facebook is an active and growing social platform with many users (over 1.59 billion users to be exact). For that reason, small businesses continue to use the social site to increase their brand awareness, grow email lists, and more. Now, the "and [...]
A guest blog post from our friends at PureChat The perfect customer has hit your site. They’ve cruised effortlessly from the home page to a product listing, and they’re one step away from sealing the deal at checkout. Then *poof* they’re gone... Struggling to [...]
A guest blog by Kate Barrett from Shine a Light Media Do you want to increase your sales? If the answer to that question is a big fat “YES” (which I’m hoping it is!), email marketing is the perfect channel to help you do exactly [...]
Your business is being Googled Google is the number one search engine used world wide. Prospective customers and existing customers alike google your businesses or services to get answers to common inquiries. These business questions could be “What are today’s store hours?” or “What is [...]
An excerpt from "Shipping Nirvana" created by our friends at ShipStation The real challenge when figuring out your shipping strategy is determining a solution that cuts into your margins as little as possible yet remains attractive to your customers. And this is something you're [...]
Promoting your online store will be an ongoing process, but don’t miss out on the opportunity and excitement of a brand new store. You only launch your store once, so make sure you’re maximizing this freshness and newness! You have a plan. You have the [...]
Mobile’s role in internet and e-commerce is evolving and expanding. According to Shopify, more e-commerce traffic today comes from mobile devices than PCs. Those who shop via mobile also spend 66% more than shoppers who only buy in store. What does this mean for your [...]
A guest blog from our friends at Heartland Fraudulent sites are leaving many customers weary of shopping online. Follow this guide for five simple ways to help your checkout page convert more shoppers into buyers. 1. Trust Badges Trust badges are icons or [...]
E-commerce is considered a “bad word” for many small business owners. Online retail giants have pushed down prices and offered free shipping as an alternative to the traditional main street shopping experience. Other retailers see the need, but fear the implementation of e-commerce. The investment [...]