When it comes to copywriting, you may think you already know what makes good writing stand out. It's the pieces that convince others to buy, that stand out and sell the product in a new and meaningful way. This is all true, but if [...]
What is Net Promoter Score (NPS)? Net Promoter Score or NPS was developed by Fred Reichheld, a partner at Bain & Company in 2003 as a research project to create a survey question that correlated with customer behavior. Since then, NPS has been adopted by [...]
What is the 60/30/10 rule? The 60/30/10 rule is a social media marketing technique that helps you maximize your social media impact by leveraging engaging content, sharing information from non-competitive businesses and local or industry organizations, and promoting products and services. We typically [...]
Nowadays, accepting credit cards is the best choice for any business. If you only accept cash, you are saying goodbye to dollars that could be in your pocket. Studies show that more impulse sales, and higher sales, occur when your customer is using a [...]
Learn How SnapRetail Can Help you Drive More Bridal Traffic Have you ever felt that attending local Bridal Trade Shows in your area was a waste of time because the bride-to-be already has her engagement ring? If you answered “yes” to the above [...]
Retail businesses come in all shapes and sizes. Luckily, so do the financing options available to you. This guide is an overview of the most common funding methods, to help you to find the one that best fits your needs. Whether you sell clothing, [...]
If you were to magically sell every SKU in your store tomorrow, what would you replace them with? While you’re never likely going to have a totally clean slate, you can take the first step of creating a merchandising strategy, and, later a merchandise [...]
In-case signage can be a very helpful tool to communicate with your customers while they are browsing, enhance your product and most importantly, tell a story. Always assess your signage to make sure that it is consistent with your store brand and image. [...]
One key to creating an excellent retail experience for your customers is to know your customers well enough that you can anticipate their needs and the type of merchandise or services they will gladly purchase. Nothing is worse than bringing in merchandise that you [...]
There is very little that is more important than managing your most valuable asset — your inventory. You can achieve unprecedented metrics for your company by paying special attention to the three critical areas of inventory management: Replenishment, New Purchasing and Aged Inventory. Replenish [...]