Online e-commerce businesses face significant hurdles when it comes to the high cost and logistical challenges involved in customer returns and exchanges. Understanding why a return policy is important, and knowing how to craft one that attracts and retains customers, is essential for the success [...]
When owning an online business, the conversion rate is the feature that has the potential to make or break the company. And, with 47 billion e-commerce sites online already, being the one stand out that people chose to purchase from can be hard to achieve. [...]
Website design can be a daunting process. But in today's digital age, a lot of people expect your business to be found online. Still, some business owners think that they don't need a website. What they don’t know is that it isn't only necessary to [...]
According to an infographic from Milo Local Shopping, 38% of online consumers will not proceed with buying a product if shipping will take more than a week. And you might be one of them. But whether you own a small business or you are a [...]
Ever wondered TikTok can be used as a part of brand promoting? To build a customer base on any social media, there must be a reasonable audience to make it effective. As per requirement, TikTok is consumed by 500 million users worldwide, and the most [...]
Making your presence on the platform where you can get the recognition you deserve is the initial step to attain your goal. It is rare to find people without an Instagram account, so the social network has 500 million active users, who are consuming Instagram [...]
The desire not to risk a large sum of money when starting a business is perfectly justified. Even if you conducted a thorough analysis of the target audience, made sure that your offer will have a response, thought out a business strategy, investing a huge [...]
With platforms, like Facebook, Instagram, and YouTube, which allow a variety of content types, Twitter may seem like a lost cause in terms of marketing. Videos on Twitter look not as engaging as on YouTube or Instagram, and Twitter doesn’t allow posts longer than 280 [...]
When it comes to content marketing, many of us usually think of large companies like Apple. As a rule, large companies spend millions on advertising. However, in reality, content marketing is just a good strategy that can give incredible results for a business of any [...]
Modern businesses have an extra joker under their sleeves today, one that can give them bigger reach than it was ever possible. They have access to the Internet and therefore, a chance to reach a much bigger audience. That being said, every small business needs [...]