Merchandising for the Female Self-Purchaser [Jewelry]
I would like to start this article with a quote from “Why She Buys” by Bridget Brennan - “Female culture should be studied with the same focus that entering a foreign market requires. Mastering [...]
Using Live Video For Your Small Business
You probably already know that you should be making videos for YouTube and Facebook if you’re a small business owner. That’s right up there on the business basics list with having a web presence [...]
10 Email Best Practice Tips for Independent Retail Stores
Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box [...]
Two Mission-Critical Reasons You Need A Mobile-Friendly Website NOW
Is a mobile-friendly website necessary? Do you really need a website that will look good and perform well on smartphones and tablets? My guess is you probably already know the answer (by the way, [...]
[New Feature] Animated GIFs for email, social, website & e-commerce
What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a [...]
How to Have an Effective Product Launch [Jewelry]
You’ve searched the show floor. You’ve purchased the perfect product. You’ve put together a merchandising plan. You’re excited about it! Now what? Investing in new product is exciting! But only if it sells. With [...]
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