Email Marketing for Small Business [PART 2]
Learn about mobile's role in email marketing, design tips, and the basics of autoresponders in "Email Marketing for Small Business [Part 1]." Now you may ask, if email is everywhere and anyone can [...]
The Importance of Working Capital Management for Small Business
In all industries and especially in retail jewelry, efficient Working Capital is essential. Working Capital is defined as the difference between Current Assets and Current Liabilities. One measurement of a Company’s health is the [...]
The Store Experience is Everything!
“You have to do what others won’t, to achieve what others don’t” (Anonymous). This is a great quote…and one that we all really should think about. A company's ability to deliver an experience that [...]
Shopper Psychology: A Leg Up for Small Businesses
As a small business, you need every edge you can get to help your business perform well. You already have your product or service down, and you know that you have to deliver top [...]
Determining Your Optimum Inventory Level, Part 2
In Part 1 of this series, we talked about The GAP Analysis, calculating your Optimum Inventory Level (OIL), Memo Stock and your Action Plan. To start part 2 of this series, we will next [...]
Setting Your Retail Price [Jewelry]
Most retailers depend on a cost-plus mentality when it comes to setting their retail price on goods. Certainly, it can be a good starting point as without knowing your cost you won’t know what [...]
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