Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A call to [...]
A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability. It’s likely that [...]
A guest blog post from our friends at Patti Biro & Associates Nearly very spa, salon or medical spa has been promoting the sale of gift cards for holiday gift giving. But selling a card is only part of the story-now is the time to [...]
A guest blog post from our friends at Independent We Stand There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement [...]
A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us! This is the time each year that you will be planning your strategies for 2017 very shortly. Smart retailers will take [...]
A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on consumer behavior. [...]
A guest blog post from our friends at GraphicSprings As a small business owner you are expected to wear many different hats. You don’t have to be a wizard in all areas such as marketing, accounting, HR, but it is great to have certain [...]
A guest blog post from our friends at Fit Small Business. While you might be decking the halls this time of year, you also should prepare your business for potential pitfalls. This time of year, more than others, provide some possible problems that could [...]
A guest blog post from an experienced retailer, Katie Kapro What do you feel when you hear the words “Black Friday?” I feel a tightness in my chest. My breath becomes shallow. I inadvertently start clenching my teeth. For real. Black Friday has been [...]
A guest blog post from our friends at InMoment. “The customer is always right.” You’ve probably heard that a million times. But let’s talk about what happens when the employee is right, and how your company can benefit from listening to its frontline employees. [...]