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5 Ways How Small Businesses Can Increase Online Sales

The Internet has become a very significant force for the last decade. Now the majority of people cannot imagine their lives without Internet access. It is used for finding new information, communicating with friends, carrying out payment transactions, purchasing various items, or booking holidays. [...]

11 Visual Merchandising Tactics To Increase Sales

In today’s extremely competitive retail market, visual merchandising plays an essential role in attracting customers and increasing the store’s conversion rate. It’s often difficult to drag people away from their comfy couches and electronic devices to shop in a physical store. However, once they’ve [...]

5 Smart E-Commerce Lessons to Boost Local Business

Nowadays, we cannot underestimate the power of online shopping websites. With more people shopping from e-commerce stores to save energy and time, the interest of those who prefer to shop at physical stores has declined to some degree. At the same time, we can’t [...]

5 Creative Ways To Use Video Content To Brand Your Store

A guest post from our friends at Fit Small Business When it comes to digital marketing, every word you write, photo you share, or video you produce—all your content—is a reflection of your brand. Anything you post to your channels or outlets is [...]

How to Improve the In-Store Customer Experience

As consumers become more connected, the popularity of online shopping continues to increase. According to the U.S. Department of Commerce, sales from retail e-commerce in the United States exceeded $450 billion in 2017, an increase of more than 16 percent from 2016. However, shoppers [...]

Shopper Psychology: A Leg Up for Small Businesses

As a small business, you need every edge you can get to help your business perform well. You already have your product or service down, and you know that you have to deliver top class service if you want your business to do well. [...]