Email newsletters are one of the most important methods of communication with customers used by online businesses today. By using emails, you can establish a direct channel of communication and supply the subscribers with useful content, information about sales, events, and other perks, and, [...]
Hiring the right person to help grow your business is a big job, and one that takes quite a bit of thought and preparation, especially if you are a small business owner. Many employers feel pressure to get someone into a position quickly in [...]
How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]
How engaged do you think your employees are? This might not seem like the most pressing concern when running a small business. You may think you have too much to focus on to worry about whether your people enjoy their work or not. However, [...]
According to Forbes, eight out of 10 new businesses fail in the first year, so it’s to be expected that if you’ve launched a new venture that it may take time to get it off the ground. That’s OK, but if you and your [...]
NEW PURCHASING Before you start purchasing, dive into reports to build a foundation for your buy plan. Look at what percentage of your total inventory is over 12 months of age. That is your report card on buying in the past. Depending on what [...]
SEO is extremely important for local businesses, as statistics show that 46% of all Google searches are local. Local searches result in higher traffic conversion; i.e., 18% of local smartphone searches led to purchase within a day compared to 7% non-local searches. Link signals [...]
So you’ve developed or created a product or service and you have managed to create growing customer base. Like most other businesses, you are finding that the costs of continuing to only attract new clients is growing beyond your financial capabilities and operational goals.Seeing as [...]
When you own your own business, every single day you put your body, heart and soul into it. Over time, all that effort can make a person feel run down and listless. As important as your business is, self-care is just as important. If [...]