Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses. Just as your personal social media profiles are outlets [...]
A successful in-store event is the perfect way to drive traffic, get to know your customers and have a great time doing it! Follow these tips to host a store event that will be one for the books. Choose a theme In the beginning stages [...]
Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store. It is clear that Twitter is essential for small businesses. A recent survey reports that 72 percent [...]
Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and needs. [...]
Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That's why we've added new features to make it easy for you to collect customer information, create lists and send beautiful emails to your customers. By adding a personal touch to [...]
If you're looking to boost your business, create some social media buzz and have fun with your customers, contests are the way to go. They are a great way to get your following more involved with your page and to spread the word of your [...]
Great customer service is essential when it comes to building an excellent reputation for your business. According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase because of poor customer service. It's long been known that [...]
More than 16 billion photos have been uploaded to Instagram since its inception, quickly earning recognition as the number one photo sharing social network. Retailers around the world use Instagram to share photos of their staff, store, products and events in order to gain a [...]
Small Business Saturday was created in 2010 by American Express to encourage customers to shop at small, local stores. From there, the event grew. In 2012, Americans spent an estimated $5.5 billion on Small Business Saturday. To many, this year's event on Nov. 30 fell [...]
Years ago, your big-box competition had a monopoly on advertising. They inundated potential customers with 30-second television spots highlighting their low prices and must-have products. They followed up with billboards showcasing a season-specific product that their customers could not live without. Soon after that, they [...]